Question

Family branding, licensing, and look-alike packaging are all marketing strategies based on ________. the spacing effect stimulus discrimination extinction stimulus generalization

Answer 1

The correct answer would be option D, Stimulus Generalization.

Step-by-step explanation:

Family branding, Licensing, and look alike packaging are all marketing strategies based on Stimulus generalization.

Stimulus generalization is something in which an organism reacts or responds to a stimulus in a same way in which it responded to another stimulus.

In this process, similar responses are gathered with similar stimuli. So if a company is successful with a packaging, it will more likely to use the similar packaging for its other product to get the same response from the market or customers again.