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Jeanne bowman is an active, healthy, 80-year-old widow and mother of five grown children who range in age from 42 to 60 years old. she is well-informed and very conservative in her social and political views. like many people in her age group, she is cautious when it comes to high-technology products, but in the

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Jeanne Bowman is an active, healthy, 80-year-old widow and mother of five grown children who range in age from 42 to 60 years old. She is well-informed and very conservative in her social and political views. Like many people in her age group, she is cautious when it comes to high-technology products, but in the last three years, she has purchased a cellular phone and learned to use e-mail, mainly due to the urging of her children and friends. She has just decided to purchase a DVD player because she watched a DVD movie at her daughter's home and really liked the quality of the picture. As was the case with her other high-tech purchases, a family member will accompany her when she buys the DVD player. Regarding Jeanne's adoption of DVD technology, she seems to be in the

The answer is: Late majority
Late majority refers to the last segment of people in society that adopt a new technology. These group of people tend to be older and have either passed or in the least stage of their productive age. For most society, late majority accounted for around 35% of the population.


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