Question

Which of the following advertisements effectively appeals to logic?

A. "Lose weight, feel great! Sign up now for a free one-month trial of our new exercise program."
B. "Feeling down? Lacking energy? Our new exercise program will help you kick-start your life. Sign up now!"
C. "Recent studies have shown that people who exercise live longer than people who do not. Come try our new exercise program. Free one-month trial."
D. "Exercise is good for you! Sign up now for a free month of our new exercise program."

Answer 1

C. "Recent studies have shown that people who exercise live longer than people who do not. Come try our new exercise program. Free one-month trial."

This appeals to logic because it is stating information that is "proven" (based on whatever this study was), which will get people thinking less emotionally and more logically about the benefits.