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35 votes
35 votes
Which of the given strategies is specifically a competitive advantage sustainment strategy?

A.
cost leadership
B.
differentiation
C.
customer loyalty
D.
cost focus

User Neelabh Pant
by
3.3k points

1 Answer

27 votes
27 votes

Final answer:

Customer loyalty is the strategy focused on sustaining a competitive advantage by creating a loyal customer base that provides stable revenue and can deter competitors.

Step-by-step explanation:

Among the strategies listed, C. customer loyalty is specifically focused on sustainment of a competitive advantage. While cost leadership and cost focus strategies are about minimizing expenses, and differentiation is about creating a unique product or service, customer loyalty directly relates to maintaining a strong, ongoing relationship with customers. Businesses that successfully develop customer loyalty can create barriers to entry for competitors, ensure a stable revenue stream, and leverage their satisfied customer base for word-of-mouth marketing, all of which help to sustain their competitive advantage over time.

User Nicolas Takashi
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2.9k points