Question

The 2011 chinese new year is the year of the rabbit. so many chinese consumers are purchasing bunnies as pets, thinking they will bring luck and prosperity to them. cultures in which superstitions and myths play a big role tend to be high on which csv dimension?

Answer 1

Cultures with prevalent superstitions and myths, like the purchase of rabbits for luck during the Chinese New Year, often score high on the Cultural Value Systems (CSV) dimension of Uncertainty Avoidance.

The concept that cultures with strong superstitions and myths, such as the belief in the luck and prosperity brought by pets like rabbits during the Chinese New Year, are high on the Cultural Value Systems (CSV) dimension of Uncertainty Avoidance.

This dimension refers to the extent to which a society tolerates uncertainty and ambiguity, with high Uncertainty Avoidance cultures relying more on formal rules, rituals, and beliefs to provide structure and predictability to life's events. Societies that engage in elaborate rituals, like the funerary jars in Jiangnan that are employed to bring luck and blessings, or participate in symbolic actions, such as the buying of pets associated with certain years in the Chinese zodiac, typically have a stronger sense of tradition and metaphysical beliefs, which can be indicative of higher Uncertainty Avoidance.

Answer 2

I believe the answer is: uncertainty avoidance

uncertainty avoidance refers to an effort that made by individuals to tolerate a certain amount of ambiguity in order to cope with their anxiety.
This could often be spotted in superstition believers, because people like to attributing uncertain situation on the mercy of higher being in order not to held accountable for the outcome.