Question

A producer of camping gear such as​ tents, sleeping​ bags, and camp stoves has identified its target market as outdoor adventurers or enthusiasts. which type of variable does this reflect in segmenting the​ market?

Answer 1

The answer is Psycho-graphics.

Step-by-step explanation:

Psycho-graphics is the study of consumers' nature, habits, interests etc. Demographics describe who your buyer is. Whereas Psycho-graphics describes why the buyer buys your product.

So when you know the interests and habits of consumers in an industry like the Camping Gear, it would be easy to target your consumers. Because you would know that enthusiasts and adventurous type of people will go camping and needing your product, so you directly target those consumers.

Answer 2

The correct answer is psychographics. This is defined as a qualitative methodology by which it describes the consumers in regards with psychological attributes. This has been applied in the study of values, interest, personality, and even interest.