A company has several aims (the most important being profit) and in order to achieve this vague goal, there have to be other milestones. The milestones are business objectives. In order for them to be helpful, they need to be concrete, coincise and preferably incremental. They can be categorized in different categories, depending on the nature of the goal. Some of the types can be sales goals (goals regarding amout of sales), profit goals (related to profit margin), market goals (regarding market share/entering new markets) and others like branding goals and environmental responsibility goals. These goals are often interrelated and might conflict; The most apt description for the goal referred to in the sentence is that it is a marketing goal.