Answer: B) personification.
Explanation: personification is a figure of speech that consists in giving human characteristics to non human objects (or animals). In the given excerpt from "The Bells" we can see a clear example of personification in the sentence "How they scream out their affright! Too much horrified to speak, They can only shriek, shriek, Out of tune" because it says that the bells (non human objects) can be horrified, scream, speak and shriek (human characteristics).