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How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client's search network campaign?
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How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client's search network campaign?

User StackErr
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It would be good to explain that having knowledge of the cost per conversion can help her better optimize the campaign's bids and budgets
User Dhiraj Gupta
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