Question

At the _____ of relationship marketing, a firm uses financial and social bonds but offers value-added services that are not readily available from other firms. a. ​social level b. ​structural level c. ​financial level d. ​customization level

Answer 1

B. Structural level

At the structural level, a firm uses both the financial and social relationships from the lower level of relationship marketing, but also adds value for the consumer through additional services that differentiate it from its competitors. The structural level is about understanding customer needs and creating longer-term relationships with these customers.

Answer 2

The answer is B, Structural Level.

Step-by-step explanation:

At the Structural level of relationship marketing, a firm uses financial and social bonds but offers value added services that are not readily available from other firms.

There are usually 3 broad categories of relationship marketing. In the first step, company makes a bond with the buyers by giving them discounted prices. In second phase, company offers its buyers with the incentives based on consumers' interests. And in the third and final stage, company binds the consumer with the structural bond e.g providing the consumers with their app for online shopping or for making grocery list, and then consumers are most likely to buy from the same company.