Question

Farmers who sell their fruit and vegetables to consumers at roadside stands or farmer's markets use a _____ consumer marketing channel.

Answer 1

Farmers who sell their fruit and vegetables to consumers at roadside stands or farmer's markets use a producer to consumer marketing channel.

Producer to consumer means that it goes straight from the person who produced the good or service to the hands of the consumer with no middle man. In this case, instead of going from producer to the grocery store and then to the consumer - they skipped the grocery store step. :)

Answer 2

Farmers who sell their fruits and vegetables directly to the consumers by placing stands on roadsides or through farmers' market use a Producer to Consumer marketing channel.

They are the producers of the products, and they are selling their products directly to the consumer of those goods. So they are basically engaging in the Producer to Consumer Channel of Marketing