Answer:
Price only.
Step-by-step explanation:
A company cannot effectively differentiate its branded footwear from the brands of rivals by Price only.
When there are companies in the market who sell the same products, they cannot just take the edge by lowering the price of their brand. There are many other things that need to be considered while competing in the market like Quality of the product, Design of the product, Colors of the product, etc. So while competing in the market of same products, a company should not only focus on price, but on the other factors as well.