Question

The trademark for international business machines (ibm) was developed by _________ from an infrequently used geometric slab-serif typeface, which lent the mark unity and distinction. in the 1970s, the ibm corporate trademark was updated by introducing stripes to unify the three letterforms and evoke scan lines on video terminals.

Answer 1

The trademark for international business machines (IBM) was developed by Paul Rand from an infrequently used geometric slab-serif typeface, which lent the mark unity and distinction.
Paul Rand was an American art director and graphic designer. Some other corporate designs that Paul Rand has designed are: UPS, Enron, Morningstar, Inc., Westinghouse, ABC..