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Parents of young children have been known to drive out of their way so their kids will not see mcdonald's golden arches and plead with their parents to stop. for mcdonald's, the golden arches reduce marketing costs because people (including young children) ________.

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McDonald's golden arches reduce marketing costs since people of all ages know that golden arches in the shape of the letter 'M' are a brand symbol for McDonalds. Therefore, parents purposely avoid driving past McDonald's so that their children do not notice McDonald's symbol and ask to eat from there. McDonald's distinctive symbol, that is widely recognized reduces their need and costs associated with marketing.
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