Answer:
awareness stage
Step-by-step explanation:
The awareness stage is the first of five stages of the product adoption process:
- Awareness: potential consumers get to know the product and start to get some information about it, but not a lot
- Interest
- Evaluation
- Trial
- Adoption/Rejection
Jessica had never heard about a coffee warming smartphone, but she seems interested and wants to know more. If the phone gets her attention, then she will advance into the second stage, consumer's interest.