Question

Frank is a popular actor and is known to be fond of gadgets. the marketing department of tekring, a manufacturer of cell phones, engages him as their brand ambassador. frank is often seen using a tekring cell phone in public. in the context of consumer buying decisions, frank is considered to be a(n) _____. market maven family member opinion leader decision maker

Answer 1

Frank is considered to be an opinion leader. An opinion leader is defined as an individual or organization that is well known of which the person has the capability of influencing the opinion of the public that is based on a particular subject matter.