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When kevin backpacks across europe after his high school graduation, he is surprised to find burger kings, h&ms, and even wal-mart stores in the foreign cities. this is an example of:?

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This is an example of "McDonaldization of Society".McDonaldization is a phrase created by George Ritzer, a sociologist, in his book The McDonaldization of Society written in the year 1993. The procedure of McDonaldization can be compressed as the manner by which the standards of the fast-food eatery are coming to command an ever increasing number of parts of US culture and in addition of the rest of the world.
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