Question

Rad, a manufacturer of luxury watches, charges a higher price for its products than its competitors. despite the high prices, the brand is popular among customers for its quality and service in comparison to cheaper alternatives available in the market. in this case, rad offers a(n) ________ value proposition.

Answer 1

In this case, the product's prices are higher than by its competitors, but despite the high prices, the brand is popular among customers for its quality and service means that Rad offers a more-to-more value proposition. The products and service have higher price justified by providing customers with a higher level of benefits in their brand or product.