Question

Many marketers now embrace a ________ strategy, integrating ethnic and cross-cultural perspectives within their mainstream marketing

Answer 1

Answer: Total market strategy.

Step-by-step explanation:

Implementing a total market strategy means attending the whole spectrum of the demand by offering differentiated merchandises to each section of the market. The conditions for a total market strategy include prices, product, promotion, and distribution approaches in separate segments, simultaneously with a top management engagement to reach the complete market and substantial financial support.

Answer 2

The right answer is Total Market Strategy.

The total Market Strategy is a commercial approach in which marketing focuses on multiculturalism or ethnicity outside of the majority of people in a country. Taking into account the cultural nuances, such as the language or the traditions of the ethnic groups. Example of the total market strategy is McDonald's who with their varied menu attract a multicultural clientele.

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