Question

The principle of scarcity suggests that people are harder to influence when they feel that they are obtaining a scarce resource. select one:

a. True
b. False

Answer 1

This statement is False.

The scarcity principle is actually states that is the opposite of what the statement say. When there is a scarcity of a certain good and there is a high demand for that good the equilibrium is in disarray. We see that there is a high demand for something, thus people would be persuaded more easily.