Final answer:
Both direct and indirect lobbying aim to influence policymakers and public policy, with direct lobbying involving direct interaction with government officials and indirect lobbying rallying public support to pressure policymakers.
Step-by-step explanation:
The goal of both direct lobbying and indirect lobbying is to influence decision-makers and public policies. Direct lobbying, or inside lobbying, entails interest groups taking their message straight to government officials, such as lawmakers. Techniques include testifying in legislative hearings, helping to draft legislation, and contacting executive agencies to influence government appointments. Indirect lobbying, or outside lobbying, involves rallying public support. Tactics include issuing press releases, placing stories in the media, and encouraging members of interest groups to contact their elected officials to voice their opinions on specific issues. By doing so, they aim to create enough public pressure on policymakers to impact legislation in favor of their specific interests.