You sure wouldn't want something like cm/s or (yikes cm/hr). You want a reasonable number for sports usually between 0 and 100
Km / hour would be a good choice.
The next town to where I live is 25 km away. On a good day, I can make it there in about 3/4 of an hour.
Speed = 25 km / 0.75 hour = 33.3 km/hour. That's actually a little fast most of the time. But you should understand what I mean.