The answer to #13 is C, that is the definition of a linear function. Rise/Run is the same as y-values/x-values, which is the slope. Linear functions have constant slope. This is the same thing as saying the ratios of the change in y-values to the change in x-values are equal.
For #14:
Let's find out how many people entered the park after 1 minute, then we can calculate for 30 minutes. In 2 minutes, 144 people entered the park.

So in 1 minute 72 people enter the park. This is our unit rate. To find out how many people enter the park in 30 minutes, multiply it by our unit rate.

So 2,160 people enter the park after 30 minutes.