Question

Positioning a product or brand effectively involves taking four steps, one of which includes identifying market niches that were not previously discovered during the market segmentation process. developing a new marketing program that conforms to your leading competitor's offering. deciding which of your competitors would be the most effective partner in a corporate merger. discovering where the company's product or brand is on the relevant attributes in the minds of potential customers. deciding whether to keep or delete a product group or item.

Answer 1

Positioning a product or brand effectively involves taking four steps, one is discovering where the company's product or brand is on the relevant attributes in the minds of potential customers. Positioning refers to everything a company does to make sure their product is properly positioned in the appropriate customers mind. The goal of the marketing team is to make sure the product is reaching their target audience and that they are remembering their product when making a decision on what to purchase.

Answer 2

Discovering where the company's product or brand is on the relevant attributes in the minds of potential customers or to discover the perceptions of potential customers’ minds is one of the four steps involves in positioning a product or brand effectively.