Question

You just watched a commercial in which a popular singer picks up a soda before going on stage. When the singer drinks the soda, he appears to feel more confident. He then looks at the screen and says, "This is the soda I need to make me feel like a star!" What technique has the advertising company used to persuade you to buy the soda?

A. Bandwagon
B. Plain Folks
C. Science Evidence
D. Testimonials

Answer 1

The technique is either B. or D. I'd go with D. The person is making a public statement to testify to someone's character and qualifications.

Answer 2

The answer is "D. Testimonials".

In promotion and of publicizing, a testimonial or show comprises of a man's composed or talked explanation lauding the goodness of an item. The term "testimonial" most regularly applies to the attempts to close the deal credited to common nationals, while "endorsement" more often than not holds a candle to the current situation to pitches by famous people. Testimonials can be a piece of mutual advertising. Once in a while, the animation character can be a testimonial in a business.