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As part of the decision-making process in positioning, marketers must define the competitive advantage, which means to __________.
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Jun 18, 2019
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As part of the decision-making process in positioning, marketers must define the competitive advantage, which means to __________.
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Erkka Mutanen
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The competitive advantage is a situation in which a business is superior to another. Before a company starts developing their marketing strategy they look at their product as opposed to another companies' product. The main goal of a competitive advantage is to produce a product that's better than another companies product but at a lower price or better quality.
Nareddyt
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Jun 22, 2019
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