Francisco is clearly using elaboration to aid in his memory.
The elaboration is a memory strategy, there are different strategies that we use to remember things more easily in our daily life. The elaboration is a memory strategy in which to remember something we assign to the new information a significant code or subject (something we already remember) in this way it will be easier to remember it later.
For example, when writing a password we choose important dates to remember, such as the date of birth, or the age of your siblings.
I hope this information can help you.