Question

Unlike other car rental agencies that are based in airports to serve travelers, wheelz-on-rent has a network of neighborhood offices. the firm strives to serve people who need car rentals for reasons other than vacation, such as when their own cars are being repaired. wheelz-on-rent caters to a small share of the large car rental market. from this description, it can be concluded that wheelz-on-rent most likely practices ________.

Answer 1

It can be concluded that the Wheelz On Rent most likely practices the concentrated marketing. Concentrated marketing is a type of strategy in which the products are being made and produced because of a specific segment of the population of the consumer of that they are likely to be made for a specific segment.