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Consumer surplus measures: the difference between the quantity demanded and the quantity supplied at a given price. the difference between the most a buyer would be willing to pay for a product and the price actually paid. the increase in a buyer's total utility when the buyer purchases additional units of a good. the difference between a buyer's marginal utility from consuming a product and the price actually paid.

User Dbercules
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its like this buyers for supermarkets or any stores selling a product are going to over buy because of the fact that there sales might sky rocket and they could posibbly sell them all
User Anthony Leach
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