Question

The town of genter has just witnessed a devastating hurricane, which crippled the town's infrastructure. rondoll mart, a retail chain that has plans to open a new retail store in genter organized a program to help the people of genter. the program consisted of providing free meals to those who had lost their dwellings in the hurricane. by providing such a service, what section of the marketing microenvironment did rondoll mart best utilize to its advantage? marketing intermediaries local publics suppliers employees competitors

Answer 1

Local Publics is the marketing micro environment that Rondoll Mart used here for having the advantage by providing the service of free meals to those who faced loss in the Hurricane. The interactions done here with the local civilians form a strong base of marketing for the mart.