Question

Cover girl believes that sales of one of its lipstick lines have fallen due to the introduction of a new color palette. however, in order to best determine the impact of the color palette, cover girl should conduct _____ before proceeding with this tentative hypothesis.

Answer 1

Cover girl has to look in to the details of why there is a drop in the sales of the lipstick, so cover girl should conduct a exploratory research before proceeding with the tentative hypothesis which is not the exact set of details. The exploratory research gives a clear picture of situation and helps prioritize the measures to be taken.

Answer 2

The covergirl should conduct exploratory research before proceeding with this tentative hypothesis.

Exploratory research is a kind of research that plays a vital role in standard businesses and their marketing strategies. Its goal is to discover new ideas and gather insights about a product, which in this case, is the newly released color palette.

This research does not rely heavily on numbers (statistical data) and it is more appropriate to be conducted in the beginning of any overall research plan.