Answer:
It is important that advertising and packaging not be false or misleading because it also harms your company's reputation.
Explanation:
People who've had experienced that will undoubtedly decide not to choose that advertisement or company since they spent something that is part of them (ex. money) to get what they want and/or need then they will get absolutely different from what they want and/or need. Specially when money is used, they would really not go back to that company again as they are working hard to earn money.