Potential is the possibility that something may happen. I may potentially earn a raise at work. I may potentially have a new nephew if my sister and brother-in-law are really expecting. Potential can be related to just about anything in life. I see potential in my daughter to be anything she wants to be when she grows up. My niece has so much potential because she just won a scholarship to the college of her choice. Everyone has the potential to be something they are not today. Everyone has room to learn and grow, and to expand their knowledge base, so everyone has the potential to be even greater than they are today. With that potential we can change the world for the better.
Sorry, rambling a bit. Hope this helps! :)