Question

Procter​ & gamble's consumer market and knowledge function is responsible for​ ________, or the systematic​ design, collection,​ analysis, and reporting of data and findings relevant to a specific marketing situation facing a company.

Answer 1

Procter​ & gamble's consumer market and knowledge function is responsible for​ marketing research. The term marketing research is used in economics to denote the systematic​ design, collection,​ analysis, and reporting of data and findings relevant to a specific marketing situation facing a company. The starting point of every marketing research is defining the problem and research objectives.