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When members of the buying center agree to consider ibm, dell, and hewlett-packard in purchasing new computers because they are the firms that expressed interest, which stage of the business-to-business
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Mar 6, 2019
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When members of the buying center agree to consider ibm, dell, and hewlett-packard in purchasing new computers because they are the firms that expressed interest, which stage of the business-to-business buying process is taking place?
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Identification of vendors
Tharabas
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