Question

What does phelps need to do if he wants to play a similar transformative role in the marketing and sponsoring of swimming as michael jordan achieved in basketball?

Answer 1

Michael Phelps needs to make swimming more accessible, and in that, I specifically mean more visible. Michael Jordan brought basketball to new heights and became a celebrity outside the game. That elevated both him and his sport. Phelps can do that, but he's yet to.