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Brand _____, like that enjoyed by Coca-Cola or Adidas, results from favorable consumer experience with a product and the consumer decision to buy the brand name over the generic.
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Brand _____, like that enjoyed by Coca-Cola or Adidas, results from favorable consumer experience with a product and the consumer decision to buy the brand name over the generic.

User RdlP
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Answer: equity

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User Emanuele Righetto
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