In each stage only 10% is passed !!
As we know not a single animal even human is capable of absorbing whole energy present in glucose !! only 45% of energy present in glucose is used by humans in oxidation !!
so now you can understand the whole food web is not as much efficient !! Thus every time 90% energy is lost as a waste , i am not saying it is lost , it is there but organism is not capable of using that !!