Question

Peter Metcalf describes Black Diamond as_____ , one that does not operate in “the American way” but does adjust “to be something slightly different” in Europe and Asia due to cultural differences. At the same time, management has employees visit the Utah headquarters where they are “immersed” in the company’s unifying culture. Operating this way requires a _____ level of cultural intelligence (CQ).

Answer 1

For the first blank, Peter Metcalf describes Black Diamond as a polycentric company since it does not focus on one country alone. Instead, the company reaches out and serves its products and services to multiple countries. Regarding the second blank, operating this way requires a high level of cultural intelligence (CQ). The employees must be well—adjusted to the diversity of culture in different places.