Question

Which aspect of zipcar's strategy makes it a practitioner of conscious marketing?

Answer 1

Before going towards the answer, we need to explain that what Conscious Marketing is. Conscious Marketing, as the name suggests, is a way of marketing to connect with the customers on a deeper level. This is a strong way for businesses to shape their brands.

Now what is Zipcar? Zipcar is a company that give its cars to the people on rent. Rent is charged on per minute, per hour or per day basis. They connect with their clients through online systems. This is how they practice Conscious Marketing.

Answer 2

It was known as the Zipcar concept.  Using the social media platform, the business was directly linked to the market. It made them get the edge they wanted to be more popular as their customers get to engage themselves they are already attracting potential clients. Being more popular also equates to added value in the market.