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Advertising slogans, such as "just do it" or "obey your thirst," are ________ that are given legal protection solely to the brand's owner.

User Sluukkonen
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1 Answer

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The word that comes in the blank is "trademark".

A trademark refers to a recognizable sign, plan, or articulation which is used to distinguish items or administrations of a specific source from those of others. A trademark can be a name, word, express, image, logo, plan, or picture. It must be utilized on things made by the business that claims the trademark.