Question

An individual who uses his or her smartphone to play candy crush saga is fulfilling which of the seven primary motivations for mobile app usage?

Answer 1

A person who is playing the game Candy Crush Saga on his/her smartphone is fulfilling the 'Me Time' motivation for mobile app usage, out of the seven.

Other Primary Motivations for mobile app usage are Socializing, Shopping, Accomplishing, Preparation, Discovery and Self Expression.

While playing a game on a personal smartphone, a person is actually doing what he wants to do. He enjoys spending his time with his own will. So actually he is having a Me Time while playing a game.

Answer 2

The seven primary motivations for mobile app usage are:

1. “Me Time” which includes entertainment, games, email,

2. Socializing with others which includes mainly social networking

3. Shopping

4. Accomplishing

5. Preparation

6. Discovery

7. Self-expression

An individual who is playing the game candy crush is motivated my the "Me Time" motivation.