The American Psychological Association (APA) has an ethics and code of conduct that they follow. Patients may come with varying issues and want to seek professional help in a trusting and caring manner. One of the principles of this code is the Respect for People's Rights and Dignity. The principle states, "Psychologists respect the dignity and worth of all people, and the rights of individuals to privacy, confidentiality, and self-determination." When a health educator is showing these qualities and valuing their patients, they are adhering to the APA's ethics code, particularly the Respect for People's Rights and Dignity.