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Why does Mond sometimes call “Our Ford” “Our Freud”?

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Our Ford-or Our Freud, as, for some inscrutable reason, he chose to call himself whenever he spoke of psychological matters-Our Freud had been the first to reveal the appalling dangers of family life.

User Bas Peeters
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In “Brave New World” Mustapha Mond a Resident World Controller of Western Europe refers to “Our Ford” meaning “Our Lord” for Henry Ford who has become the savior figure in the world state, however sometime, when Mond want to refer to psychological matters he uses “Our Freud” honoring Sigmund Freud.

User Naatan
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