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Why is having a celebrity endorse a product in an advertisement an example of ethos?

A) A celebrity often evokes a sense of emotion that encourages consumers to consider new products
B) The celebrity’s credibility and reputation often influence consumers to purchase a product C) A celebrity can provide the audience with facts and reasons of why they should buy a product
D) Celebrities have no influence over the reader and do not effect the consumer’s opinion

2 Answers

4 votes
Its B.. ETHOS is Trust/Rep or Tone/Style 
User Tobias Liefke
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5 votes
I think it would be B 
User Sam Wessel
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