Final answer:
Forever Green Lawn Service uses market segmentation to target specific groups of potential customers based on certain characteristics.
Step-by-step explanation:
Forever Green Lawn Service uses market segmentation because finding new customers is costly. Market segmentation involves dividing the market into distinct groups of potential customers based on certain characteristics such as demographics, psychographics, or behavior.
By segmenting the market, companies like Forever Green Lawn Service can better understand their target audience and tailor their marketing efforts accordingly. This allows them to focus their resources on the most profitable segments and maximize their return on investment.
For example, Forever Green Lawn Service might segment their market based on factors such as income level, location, or lawn size. They can then develop targeted marketing strategies for each segment, such as offering promotions to customers in higher-income neighborhoods or providing specialized services for larger lawns.