Question

(tco 4) a market contains subgroups of people with varying interests, values, and behaviors.  to maximize your effectiveness in reaching these subgroups, many companies will divide the total population into market segmentation.  the four fundamental factors that marketers use to identify market segmentation are

Answer 1

Answer: The FOUR (4) "fundamental factors" that marketers us to identify "market segmementation" are:
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1) demographic segmentation ;
2) geographic segmentation ;
3) psychographic segmentation ; AND:
4) behavioral segmentation .
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