196k views
2 votes
Rebecca and donna, owners of fine coffee and pastry shop, are concerned because panera bread is opening a new store just one mile from their shop. rebecca and donna know that panera will be offering similar products; therefore, panera bread will be a ____ to rebecca and donna.

1 Answer

7 votes
Panera bread will be a competitor of Rebecca and Donna's fine coffee and pastry shop. It will be important and necessary that they highlight and market their unique offerings relative to Panera so that customers will be encouraged to shop with them.
User Vulture
by
6.7k points