The negotiation reported in the telegram, between King Wilhelm and French ambassador Vincent Benedetti, was rather friendly and the king chose not to take any action. Although, Bismarck wanted war, so he edited the ems dispatch text believing that it "would have the effect of a red rag on the Gallic [French] bull", making the king's refusal more poignant than it really was. So it happened that the telegram became a kicking point to the Franco-Prussian War, after causing a negative reaction in both Germans and French.