Question

Select the correct answer from each drop-down menu. (please select one of the options in parentheses, each possible answer has " around it)

The article "The Melting Arctic" attempts to win over public opinion by making use of persuasive techniques. One such technique is the use of ( "Emotional appeals", "Bandwagon", "Scientific data", "Bias"), which relies on proofs, graphs, and charts. The article also relies on ("Expert opinion", "Association", "Celebrities", "Emotional appeals"), which involves the endorsement of an idea or opinion by a renowned professional in that particular field.

**Second Part**

In contrast, the NOAA video uses visuals of animals to appeal to the viewer’s ("Logic", "Emotions", "Ethics", "Reason"). It makes ("ILL-informed", "Frivolous", "Passionate", "illogical") claims about the worsening Arctic conditions and the adverse effects they have on animal life.

Answer 1

The correct answers are the following:

the article tries to win over public opinion by using SCIENTIFIC DATA, since these is the technique that relies on proof, graphs, and charts.

The other technique which involves the endorsement of an idea or opinion by a renowned professional in a particular field is EXPERT OPINION.

The NOAA video uses visuals of animals to appeal to the viewer's EMOTIONS. While the article uses scientific data that impli objectivity, logic or reason, the use of animals is meant as an emotional technique, appealing to the viewer's feelings. By doing this, the video is making PASSIONATE claims about the worsening Arctic conditions. Instead of appealing to scientific data and facts, it appeals to the emotions of the viewers.

Answer 2

The correct answer from each drop-down menu are the following ones:

The article "The Melting Arctic" attempst to win over public opinion by making use of persuasive techniques. One such technique is the use of scientific data , which relies on proofs, graphs, and charts. The article also relies on expert opinion, which involves the endorsement of an idea or opinion by a renowned professional in that particular field.

In contrast, the NOAA video uses visuals of animals to appeal to the viewer's emotions. It makes passionate claims about the worsening Arctic conditions and the adverse effects they have on animal life.

The linking word "in contrast" indicates that what is about to be introduced should be the opposite to whas has been said. Consequently, as the first paragraph talks about scientific data, the second one should appeal to the opposite of that, that is, emotions and beliefs. "Passionate" is the only adjective in the examples that has a positive connotation that can be put together with the first option ("emotions").